Identify your purpose. Enhance your performance. Maximize your pleasure.

You are a mere machine executing routines. Understand the cues and rewards driving your habits in order to consciously reprogram undesirable routines.

You are only 10% human.

Welcome to the era of hyperconsumption!
What do you consume and why?
Learn about the nucleus accumbens, the pleasure center of the brain.

Do you have one of these 3 medical reasons to avoid dairy?

Knowledge is power. Discover your hereditary cancer risk with the Color Test.

Join Jenny 👩🏼 on a quest for Red Magic 💉. 

Imagine an existence of dry underarms

What is gluten and should you really be avoiding it?

Learn how to maintain a lens of gratitude even when the world seems to be working against you.

Take a proactive approach to holiday parties this year.

Take a millennial approach to nutrition: create a Tinder My Tummy profile and start swiping! Healthy is a term relative to the food and the consumer.

Will you live forever?

Get the smarter flu shot this year: convenient, painless and effective.

Be proactive; don't wait for your wrinkles.